How Little Golden Books Changed Childhood | The Look Back

How did Little Golden Books change the way children and parents read and experience books? Little Golden Books was launched in October 1942 by the New York publishers Simon & Schuster and Wisconsin’s Western Printing and Lithographing Company. Unlike more expensive books intended for libraries or as luxury items, Little Golden Books appealed directly to children and at a much lower price. The series was an instant hit, and in the years since billions of copies of Little Golden Books have been sold.

NOTE: The closed captions are also available in Spanish.