Profiting from Online Advertising | Niall Ferguson’s Networld

Online platforms like Google and Facebook are free for users to use, but if they are free, how do these companies make money? The answer is simple—advertising. Learn about the value of user data and the market of targeted advertising in this video from Niall Ferguson’s Networld.

Niall Ferguson’s Networld is based on Ferguson’s bestselling book The Square and the Tower. Ferguson visits network theorists, social scientists, and data analysts to explore the history of social networks. Ferguson explores the intersection of social media, technology, and the spread of cultural movements, demonstrating how human behavior, disruptive technology, and profit can energize ideas and communication, ultimately changing the world.