1964 “Ice Cream” Ad: From Nuclear Testing to Political Action

Examine a 1964 Lyndon Johnson presidential campaign ad and learn how it tells the story of nuclear testing, dangerous consequences, and civic action. Nuclear testing had spread toxic chemicals globally, and public outcry led to a government response and international treaty. The ad, featuring a child and narrated by a woman, warns that if Johnson is not elected, the treaty banning hazardous testing will be in jeopardy.